This topic can be a hard one for a business owner to grasp, particularly if they like to be in charge of everything and struggle to value the expertise of the designer they’re working with. Use the intro section to explain to your reader that the design and content of their website should be focusing on their target audience. It needs to be something that answers the problems that their potential customers face… the same problems that their products / services help with.
- When is design important? - Design is an important part of a website as it helps to build trust and credibility. A potential customer wants to see a website that looks cared for and creates a sense of trust when they visit. However, they’re not visiting the website so that they can critique the design. They’re looking for answers to their problems. So the content, design and layout of the website should be geared towards this.
